Candle Facts

Here are some interesting facts about candles. Candles can be the perfect gift for anyone you know. Contact me to find out how to enjoy the fantastic candles that Gold Canyon offers. Once you try them you'll never want to use anything else!!

U.S. retail sales of candles are estimated at approximately $2 billion annually, excluding sales of candle accessories.

Candles are used in 7 out of 10 U.S. households.

Candles generally can be categorized into 11 basic types: tapers, votives, pillars, container (or jar) candles, tea lights, liturgical candles, outdoor candles, floating candles, novelty candles, utility candles, and birthday candles.

Manufacturer surveys show that 90% of all candles are purchased by women.

Votives, container candles and pillars are currently the most popular types of candles with American consumers.

Candle industry research indicates that the most important factors affecting candle sales are scent, color, cost and shape.

The retail price of a candle generally ranges from approximately 50? for a votive to $30 for a large pillar or jar candle. Highly unusual or embellished artisan candles can be $200 or more

Approximately 35% of candle sales occur during the Christmas/Holiday season. Non-seasonal business accounts for approximately 65% of candle sales.

Consumers are increasingly purchasing candles as a focal point for their home decor, and for aromatherapy- like relaxation and stress reduction.

Fragrance is by far the most important characteristic impacting candle purchases today, with three-fourths of candle buyers saying it is "extremely important" or "very important" in their selection of a candle.

The majority of U.S. consumers use their candles within a week of purchase.

Nine out of ten candle users say they use candles to make a room feel comfortable or cozy.

Approximately three-fourths of candle users say they typically burn candles for 4 hours or less per sitting.

Candle users say they most frequently burn candles in the living room (42%), followed by the kitchen (18%) and the bedroom (13%).

Approximately one in five women say they use candles to decorate the yard, patio or other exterior areas, as well as the interior of their home.

Both men and women consider candles to be an always-acceptable and highly appreciated gift for a wide variety of occasions.

Candle purchasers say they view candles as an appropriate gift for the holidays (76%), as a house warming gift (74%), a hostess/dinner party gift (66%), a thank you (61%) and as adult birthday gifts (58%).

Some sad statistics for book lovers to hear

Personally, I love to read and always have at least 3 books going at once. One for house, one for breaks at work, and another that hangs in the car. You never know when you'll have to spend hours waiting at the doctors office LOL

1/3 of high school graduates never read another book for the rest of their lives.
42 percent of college graduates never read another book after college.
80 percent of U.S. families did not buy or read a book last year.
70 percent of U.S. adults have not been in a bookstore in the last five years.
57 percent of new books are not read to completion.
70 percent of books published do not earn back their advance.
70 percent of the books published do not make a profit.
(Source: Jerold Jenkins, www.JenkinsGroupInc.com)